We know how difficult it can be for a Marketing Manager or Art Director to select the right photographer, a photographer who can turn their vision into a reality, a photographer who can interpret their brief and a team who can look after these images and provide them with complete support no matter how large or small the project.
Forged from a combined love of motorcycle racing and photography by James Wright in the back room of a modest cottage, Double Red began its journey in 1989 in the days of film when ‘what you shot was what you got’ and way before digital enhancement was considered the norm. Some of you may even remember it – hours hunched over the loupe and light-box? Good times?
We had periods covering a range of sports – mainly with motors attached, and usually with wheels, although we enjoyed a special time with the World Offshore Class 1 Powerboat fleet for a number of years with our photographers winning numerous categories in the Monaco based, UIM (World Governing body for Powerboat Racing) photographic competition. This led to Double Red founder, James Wright being invited to hold the position of Chairman of the Jury of the photographic judging panel – once he stopped dangling out of helicopters at high speed! And as if his photographic commissions don’t take him away enough, it gets him out of the office for a couple of days each year!
Double Red is a small (yet some would say, perfectly formed) UK based photographic business
However, one cannot stand in the way of progress and as the digital age fell upon us (much more quickly than initially expected) we developed along with the technology and decided to embrace what was at the time a totally new media. Some could see its potential and others fought it, but ultimately, the inevitable occurred and the vast majority of modern shoots are now done without the use of silver halide crystals stuck in a gelatin emulsion. We must get a little nostalgic here and admit that there is nothing quite like viewing a large format, well exposed transparency on a light-box. We love film and the challenges presented when shooting it, but the modern world of ‘now, now, now,’ coupled with the options open to a skilled re-toucher, dictates that the pixel is the primary preferred weapon of choice.
Having made significant strides in the high-octane world of Motorsports and motorcycling, we made the decision to maintain the specialism within the motorcycling industry and bring the benefits of our hard-earned experience and knowledge to local businesses and commercial enterprise through our business expansion.
While most Commercial photographers tend to ‘pigeonhole’ themselves into a particular style, At Double Red, we truly believe we are more versatile than that, and that with good communication and the right direction, we can interpret and shoot your brief in order to give you the style of final image that YOU want whether it be dramatic, imaginative, conceptual, dynamic, relaxed, fun, glamorous, ‘in your face’, subtle or standard. After all, you know much better than us the style, feel and message to be portrayed by your imagery, and our aim is to deliver to suit.
Double Red has a small, experienced and dedicated team who understand what is important to our clients (and if we don’t, we will make it our business to understand). We are progressive, get the job done and work on the ethos that we spend an awful amount of our time working, so its better to be doing something we love!
Like it or not, the world is image driven – images are much easier to translate or read into than words – a message that can take a minute to read can be delivered in the blink of an eye by a strong image. The business world (and all those in it) moves at such a fast pace that images have to be right for your brand, they have to shout out…YOUR brand and not a generic brand. Image is key and when someone (usually you or maybe even a whole department) has gone to great lengths to establish your final goals whether it be marketing, internal, brochures, display or other advertising, it would be a crying shame to get the wrong shots. We will work with you and your team to ensure you don’t!
Double Red has simple goals (some may say for simple folk?) of providing our clients with high quality, creative and adaptive photographic services whatever the project.